TALK-IP
Talk-ip is a format of conferences or conference recitals where postgraduate students present and discuss their work. Through this discussion, they can hear ideas, points of view and contributions from their peers for the work they will be defending in the future. Talk-ip is part of the Post-ip Group, made up of doctoral students from INET-md.
30.10.2025 | 4 pm | João Branco Amphitheatre | Departamento de Comunicação e Arte da Universidade de Aveiro
Free entrance and in person.
Living from Music without Relying on Competitions: Communication and Positioning Strategies for Building an Independent Musical Career
Carla Moreia | Universidade de Aveiro
In an ever-evolving artistic landscape, it is increasingly important for musicians to develop the skills to communicate their work strategically, authentically, and distinctively. This talk offers a practical reflection on the role of digital presence and the conscious construction of an artistic identity in building sustainable and independent professional paths.
Addressed to students and professionals in the field of music, the session presents key tools to help musicians enhance their visibility, create opportunities, and establish themselves in the artistic world without relying exclusively on orchestra competitions or institutional positions. More than a motivational speech, this is a structured sharing of alternative and achievable pathways, grounded in a contemporary vision of a musical career in which the artist also takes on the roles of communicator, creator, and agent of their own journey.
Carla Moreia | She is pursuing a PhD in Education at the University of Aveiro. She holds a degree in Music and a master’s in Music Teaching, with a specialization in trumpet. During her master’s studies, she created the ArtYoga® method, which combines yoga, music, and child development. In 2022, she founded her own company and published her first children’s book. The following year, she opened the integrative therapeutic center Semente de Ser. Since 2024, she has been training teachers in her method through a dedicated certification program. ArtYoga® has already reached over 3,000 children and is currently active in Aveiro and Lisbon, with around 600 students attending regular classes.
In parallel, she has invested in her training in marketing, management, and business development, having attended renowned programs such as Sales Masters (by Paulo Faustino and Regina Santana) and Acelerar Negócios (by Vítor Brandão and João Cortinhas).